Marketing
A strong, consistent identity is an important asset for our program, and the following guidelines are designed to help faculty and staff support that identity. A key goal in a strong identity program is to foster a consistent, positive image of CME in all of our communications efforts. All communications must adhere to our program standards for design, typography and color. The high visibility of these items directly impacts the program’s identity and image.
To better brand the school’s CME program, a product line of promotional materials has been developed. These materials were designed to be convenient for coordinators and include Microsoft Word templates, which save cost and time in the design and printing process.
Save-the-Date announcements, brochures and other promotional materials must be submitted for approval by the CME office prior to circulation.
Official Colors for the Boonshoft School of Medicine
The school’s colors remain blue (Pantone #308 only, replacing the limited current use of #307 for some products) and red (Pantone #1797). Green and gold are university colors and should only be used in that official capacity by matrixed departments or by programs that are clearly affiliated with both the university and school. (For more information, see the school's Institutional Identity Guidelines Manual.)
Boonshoft School of Medicine Logo
The Boonshoft School of Medicine logo is the only logo and trademark for the medical school. The three-color logo shall be used on all full color publications and print products, web pages, and PowerPoint presentations. In one- or two-color products, the grayscale or blue-toned logo may be used.
NOTE: This example is NOT of appropriate quality to be reproduced on printed materials. |
For more information on the school’s trademark and identity standards, please see the school's Institutional Identity Guidelines Manual or contact the Boonshoft School of Medicine Office of Public Relations, at (937) 775-2951 or som_pr@wright.edu.
For more information, contact:
Karen Bertke, CME Program Administrator
E-mail: karen.bertke@wright.edu
Phone: 937-775-3435
Fax: (937) 775-3256
Mailing address:
Office of Faculty and Clinical Affairs
Boonshoft School of Medicine
Wright State University
P.O. Box 927
Dayton, OH 45401-0927
Location: University Park
3817 Colonel Glenn Hwy.
Fairborn, OH 45324
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