A strong, consistent identity is an important asset for our program, and the following guidelines are designed to help faculty and staff support that identity. A key goal in a strong identity program is to foster a consistent, positive image of CME in all of our communications efforts. All communications must adhere to our program standards for design, typography and color. The high visibility of these items directly impacts the program's identity and image.
To better brand the school's CME program, a product line of promotional materials is being developed. These materials will be designed to be convenient for coordinators and include Microsoft Word templates, which save cost and time in the design and printing process.
For more information on the school's trademark and identity standards, please contact the Boonshoft School of Medicine Office of Marketing & Communications, at (937) 775-2951 or firstname.lastname@example.org.
Publicizing Your CME Activity
Marketing your CME activity should be part of your planning from the beginning. Carefully analyze who your audience(s) might be and determine the best ways you can reach them. Clinical-based departments may be able to submit to the hospital newsletter and online calendar. Professional medical societies often have online calendars of specialty-specific CME.
Electronic communications and reminders can be very effective. The university maintains an e-mail list for all faculty which any subscribed member may post to: FAC-L@wright.edu. The Office of Faculty and Clinical Affairs maintains an e-mail list for Boonshoft School of Medicine faculty and will place your activity in the CME Calendar on this web site.